01 aug 2019 / Use Case
Ice Cream Mining Last week, we hit a record temperature of 41°C in Belgium. And as we were slowly melting away, we did what any data marketing firm would do under such .CONTINUE READING
You give us a briefing on your marketing priorities and access to your data. We scan it and indicate where the potential lies. We discuss in a workshop whether a use case is opportune, or rather a focused data action plan.
You remain in the 'driving seat', we investigate where a data-driven approach can help you to reach your destination quicker.
How do your customers deal with your product, service or app? Which micro-segments can we find by analyzing purchase behavior & interactions? How valuable and active are they? What are their preferences? What did you already know and what surprises you?
We establish the relationship between your marketing strategy and the insights we get from your data. Your feedback will frame or nuance these insights. Via a joint brainstorming session we identify interesting use cases for further analysis.
Break through the paralysis. Based on concrete figures we define a clear action plan with corresponding budget, to mobilize your stakeholders. That can go down from a roadmap for data tracking to the elaboration of a detailed use case.
We assist you with data-technical skills, to improve the experience of your customers in a tangible way.
Even a century after John Wanamaker spoke these famous words in the early 1900’s, marketing and sales can still be a challenging activity. Let’s face .CONTINUE READING