26 nov 2019 / Proof-of-Concept Use Case
A few weeks ago, KWARTS was invited by Vlerick Business School to give a guest lecture on how to operationalize engagement data for marketing purposes. We explained our data .CONTINUE READING
You give us a briefing on your marketing priorities and access to your data. We scan it and indicate where the potential lies. We discuss in a workshop whether a use case is opportune, or rather a focused data action plan.
You remain in the 'driving seat', we investigate where a data-driven approach can help you to reach your destination quicker.
How do your customers deal with your product, service or app? Which micro-segments can we find by analyzing purchase behavior & interactions? How valuable and active are they? What are their preferences? What did you already know and what surprises you?
We establish the relationship between your marketing strategy and the insights we get from your data. Your feedback will frame or nuance these insights. Via a joint brainstorming session we identify interesting use cases for further analysis.
Break through the paralysis. Based on concrete figures we define a clear action plan with corresponding budget, to mobilize your stakeholders. That can go down from a roadmap for data tracking to the elaboration of a detailed use case.
We assist you with data-technical skills, to improve the experience of your customers in a tangible way.